Ytao ConnectHow to reduce the environmental impact of my brandIn response to climate change, brands are taking action to become more eco-friendly. Sustainability is a global movement driven by…Apr 6, 2021Apr 6, 2021
Ytao Connect6 Ethical & Sustainable Clothing Brands defying Fast FashionFast fashion has transformed the way people buy clothing. Constant trends and swift manufacturing cycles have contributed to a culture of…Mar 8, 2021Mar 8, 2021
Ytao ConnectWhy Sustainable Fashion MattersThe fashion industry is categorised by trends and transformation. We have seen it all over the years. From tailored suits to bellbottoms…Feb 28, 2021Feb 28, 2021
Ytao ConnectEsmi Skin Minerals Case Study: The power of brand advocacyEsmi Skin Minerals has managed to take the beauty industry by storm in a short period time. By leveraging the power of brand advocacy and…Feb 21, 2021Feb 21, 2021
Ytao ConnectPatagonia Case Study: How to drive profit with purpose“We’re in business to save our home planet.” — Patagonia Mission StatementFeb 14, 2021Feb 14, 2021
Ytao ConnectWhy is Transparency important for my brand?“A brand is simply trust.” — Steve JobsFeb 7, 2021Feb 7, 2021
Ytao ConnectInsourcing Content vs. Outsourcing Content: Which one is better for my brand?Consuming content has become an ingrained habit in our daily lives. Barley a moment goes by that we are not scrolling through social media…Jan 31, 2021Jan 31, 2021
Ytao ConnectThe Environmental Impact of the Fashion IndustryA parcel arrives with a new garment you ordered online for a wedding but never wear and eventually throw away with tags on. You decide…Jan 17, 2021Jan 17, 2021
Ytao ConnectWhat brands did sustainability right in 2020?2020 has been a year of challenges for business. The coronavirus pandemic has drastically changed consumer behaviour, disrupted global…Dec 13, 2020Dec 13, 2020
Ytao ConnectWhy You Need to Transform Your Brand with EthicsThe world has changed. After a year of intense unpredictability, brands are looking toward the horizon with a mixture of anticipation and…Dec 7, 2020Dec 7, 2020
