Ytao ConnectHow to reduce the environmental impact of my brandIn response to climate change, brands are taking action to become more eco-friendly. Sustainability is a global movement driven by…5 min read·Apr 6, 2021----
Ytao Connect6 Ethical & Sustainable Clothing Brands defying Fast FashionFast fashion has transformed the way people buy clothing. Constant trends and swift manufacturing cycles have contributed to a culture of…6 min read·Mar 8, 2021----
Ytao ConnectWhy Sustainable Fashion MattersThe fashion industry is categorised by trends and transformation. We have seen it all over the years. From tailored suits to bellbottoms…3 min read·Feb 28, 2021----
Ytao ConnectEsmi Skin Minerals Case Study: The power of brand advocacyEsmi Skin Minerals has managed to take the beauty industry by storm in a short period time. By leveraging the power of brand advocacy and…4 min read·Feb 21, 2021----
Ytao ConnectPatagonia Case Study: How to drive profit with purpose“We’re in business to save our home planet.” — Patagonia Mission Statement5 min read·Feb 14, 2021----
Ytao ConnectWhy is Transparency important for my brand?“A brand is simply trust.” — Steve Jobs4 min read·Feb 7, 2021----
Ytao ConnectInsourcing Content vs. Outsourcing Content: Which one is better for my brand?Consuming content has become an ingrained habit in our daily lives. Barley a moment goes by that we are not scrolling through social media…5 min read·Jan 31, 2021----
Ytao ConnectThe Environmental Impact of the Fashion IndustryA parcel arrives with a new garment you ordered online for a wedding but never wear and eventually throw away with tags on. You decide…5 min read·Jan 17, 2021----
Ytao ConnectWhat brands did sustainability right in 2020?2020 has been a year of challenges for business. The coronavirus pandemic has drastically changed consumer behaviour, disrupted global…5 min read·Dec 13, 2020----
Ytao ConnectWhy You Need to Transform Your Brand with EthicsThe world has changed. After a year of intense unpredictability, brands are looking toward the horizon with a mixture of anticipation and…5 min read·Dec 7, 2020----